Text messages are one of the most effective ways for companies to market to people. They are one of the first things looked at by anyone carrying a cell phone. Smart phones are even more effective since the screen is larger and more information can be displayed.
Email campaigns are not nearly as effective since they usually get filtered out by the email spam filters. Many people never see them let alone read them. If they are not in the spam filter, you must have a highly effective message. You have to get someone’s attention to actually open the email on their screen and read it. The first sentence must be enough to catch their attention. It should make them want to read the rest of the message or they will just delete the message.
Spam filter engines can be very effective at filtering out emails and if the receiving individual does not like your email he or she can update the spam filter engine to always filter out your messages so that they do not need to ever look at them.
Mobile Text Messaging Marketing – Text Message Campaigns
The same guidelines apply to text messaging campaigns. Effective titles, effective messages that target something the reader is interested in. If the message is not effective or not of immediate interest the message will be immediately discarded. however there are no spam filters that we know of that are available to auto sort messages, so the client at least must open the message to decide if they want to read it or to discard it.
Some companies such as Izod for example have highly effective text messaging marketing campaigns. The first step is to find interested customers. They do this by advertising in their stores. They were offering $5 discount on purchases when customers signup to receive text marketing messages.
Now they have interested customers who will read messages sent by their marketing people. They will just not auto erase these messages. These potential customers are in effect willing recipients. They have to provide a $5 discount to a customer. However they know that they have an actual customer when someone signs up via text message.
Avoid Abusing the Privilege
It is also important not to abuse the privilege of sending messages to willing customers. If you abuse it and send too many messages there is a good chance that those customers will either sign out of the service or they will begin ignoring the text messages. Both are equally bad for text messaging advertising and marketing campaigns. Too many messages just irritate the customer and drive him or her away from the message itself and perhaps your business.
At all times marketing managers must deliver something the customer is interested in. At the same time not make it so common that they begin ignoring the messages. Keep your text messaging marketing campaigns highly effective. Offer value to the customer, something that they can use. Or can save money. Something that rewards them for the effort it takes to read the message as short as it is.
For more information on text messaging today, click here.