Would you purchase a Temperature sensitive concept tire? That has a white rubber sidewall strip that changes color when the temperature gets below 7°C or 44F? Apparently this is the point at which you should consider changing from all season tires or summer tires to winter tires. Some governments have even mandated this change to snow tires for safety reasons.
Canadian tire is partnering with the research and development organization ARTS to introduce a Temperature sensitive concept tire. It tells you when it is time to install your snow tires. If the temperature goes below a specific value the walls of your tires will turn white. This is to let you know it is time to install your winter snow tires on your car.
Apparently when it gets but below 7°C it is time to replace your summer tires with winter tires. This is the best time to be prepared for the coming winter season. Many people wait until the first snow fall which usually means it is much colder than 7 degrees. The rubber in your tires is not providing the traction you need for these conditions. In addition you now can avoid the winter rush to have snow tires installed.
As the temperature becomes lower, a tire with hard rubber provides less traction in snow conditions and cold wet conditions. Even though all season tires are designed for all seasons, a car driven with winter tires, which has softer rubber will provide much better traction in winter.
This tire design is still in the concept stages with the research company and Canadian tire Corporation. Unfortunately, many people prefer not to have white walls on their tires and this may be the one marketing factor that will delay the introduction of this particular concept tire.
Canadian Tire is trying to shift the time that consumers install winter tires on their cars. Most wait until the first snow fall. Then they rush into the tire shop to make an appointment to have their tires changed. There are usually long wait times, frustrated customers and employees who work long hours.
In addition, it is already too cold for summer tires to be driven safely. Once it snows and the snow stays on the ground summer tires will not deliver the traction that is needed for winter driving conditions. If Canadian Tire is successful with this concept, they contribute to safer driving for consumers. Which means fewer accidents overall. They will also even out the workload somewhat. Consumers with tires that change color will get the jump on other consumers. They will not have to wait for hours until a mechanic can get to their car and change the tires for them. They can save time and money!