Text Message MarketingText message marketing can be an effective marketing technique aimed at online and mobile users with regular cell phones as well as smart phones. More and more people are now using smart phones which also allows them to use online technologies for texting that are free as an online app between people who have the same app. Skype, Whatsapp, iMessage and many more applications are providing this service free of charge to the end user for the chance to display advertising to that same customer. Gone is the day when you used the telephone systems text message system for marketing.

Get your customers to sign up by providing them with an incentive. They may be interested in your products and want to receive sale information or information about new products. You can give them a choice between receiving an email or a simple text message to update them on sales that you may be offering or discounts on services. This is a great way to alert them that products they are interested in are on sale and available at stores they frequent.

Text Message Marketing – Incentives

In-cent your customers to sign up by offering a discount of some kind on their first purchase over a specified amount. This works well to encourage sales as well as to encourage people to sign up to your distribution list.

This is a value able list of clients since they signed voluntarily and they also are looking for information from your company to gain more information about sales and new products. Your chances of making a sale is far greater with this list than any other list that you might purchase. Lists that are purchased are not qualified in any way and represent a random list of emails and phone numbers that have been gathered. Your return rate for a list that is not pre-qualified will be very low.

Do not waste money on blasting text messages to paid lists. The odds are much lower that any of these people will be interested in any of your services or products. These lists have usually just been collected from other lists and may not even be valid email id’s.

Use text messaging advertising to alert customers to sales and special offers aimed at clients who have expressed a previous interest in your services and products. This is probably the most important list of customers that you will have. Also when you do complete a sale, if you do not already have their email or cell phone number this is the time to ask for it.

In addition ask for a report on the success rate of your text message marketing plans to confirm results and fine tune the program so that your success can be repeated and improved on in the future.

For more information concerning text messaging, click here.

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