Tag: Business Text Messaging

Business Text Messaging

Business Text MessagingRecently we have seen business text messaging advertising in stores and even in emails that come across our desktop. These messages often advertise some product or service and with the click of a button on your smart phone you could find yourself subscribed to a service that you may not want to have. They are supposed to tell you up front that you are subscribing to some service, however in many cases it is buried at the bottom of the message in the fine print.

Business Text messaging Example

For example, a business text messaging service used by the clothing store called Izod, advertises in the store that cell phone and smart phone users can get an additional $5 off their purchase if they send a text message to a particular number with a specific phrase. This only works if you are in the store and if you are already making a purchase. You can save $5 immediately. They send a return message which you show to the clerk when you check out. Pretty simple really but now they have your cell phone number and will send you text messaging advertising from time to time. I tried this and found that I receive a message from them about once a month, which is not too bad. Alternately you can unsubscribe from their service and then the next time you are in the store, send another text message and get another $5 off the next purchase you make that day at Izod.

The Bay, another clothing store has recently started the same thing; however they will give you a $10 discount on anything you buy over $100. An incentive to purchase more, but then you do save $10 on your total purchase. We are not sure, but we believe this is a onetime thing. In other words you cannot send these text messages multiple times for multiple purchases. Izod only allows the one time savings while you are signed up for alerts.

Text messaging Advertising

Why do they do this you ask? They want to encourage you to purchase more. They want to learn some information about you and they now have your cell number which is a working number which they can use to send further advertising to you via text messaging. They can also learn a great deal about their customers by doing a reverse look up on the telephone number. We are not sure that they actually do collect this information, but they certainly could and many companies are actively doing this sort of thing to improve sales.

There are ways to use this information and also prevent these businesses from sending more text messages to you as well as prevent them from learning more about their customer. Send the initial text message to sign up, collect your discount and then send a stop text message to the same number to prevent more from being sent to you. In fact most will advise you regarding how to go about stopping a message once you have received whatever benefits you wanted.

Business Text messaging Service

Business Text messaging ServiceBusiness text messaging service comes in a variety of apps that can be downloaded to you mobile smart phone and used to receive or send messages to your colleagues, your customers and your friends for free. Business customers particularly like text messages because they can be sent to their customers and colleagues advising of special events and specials on products and services. As this picture demonstrates text messages or SMS messages can be sent to many smart phone and cell phones or even tablet devices. Once you have the address you can send the same advertising message or the same alert message to your customers or your employees depending on the situation. This is a lot more efficient since not everyone has access to their email while they are on the move and they do have their cell phones as a rule. They will receive the message and be able to react to it as needed.

Business Text messaging Service – Emails & Junk Folders

Emails often go into junk folders, filtered out before the client even sees them let alone reads them. Text messages always end up in the client’s inbox and although some customers will simply delete without reading them, most will give a text message a quick glance before deleting the message. If that message is from a trusted source, like your business they will be read and responded to.

Send a text message blast to customers that you deal with to advertise a new special. Let customers know that they have reached a loyalty rank that gives them more benefits. There are a host of applications that can be interesting to business people as well as the clients, customers and consumers that your business serves.

Cost to Send Messages

Compare services for the cost to send messages, to receive messages and the set up costs. There are many companies now offering text messaging via the internet now which has drastically reduced the cost of maintaining a messaging server and sending messages. Compared to the old fashion approach this service is far superior. Individuals who send or receive messages will enjoy these free services and can easily take advantage of them. These same free services can be used by companies to deliver messages, however as your volume increases you may be forced to pay for this service. However it is still much less expensive than the traditional SMS or text message facilities that the cellular companies appear to offer.

Universities are using this technology to alert their students of situations that they must be made aware of instantly. Based on some events this has actually saved lives by making everyone aware that there is an incident in progress and they must take cover. The vast majority of students now carry cell phones or smart phones that are capable of sending and receiving text messages so this is a perfect way to send and receive text messages that are informational as well as alerts that need to reach virtually the entire student body.


Text Messaging Services for Business

Text Messaging Services for BusinessText messaging services for business has come a long way. This is older technology, but now businesses use this technology to advertise their business products and services, they use it to invite customers to openings and special store events and they provide text messaging to their employees to communicate with each other. With all of the methods that are available for communicating with each other, this one is probably the simplest and easiest to use, while being less intruding at the same time during meetings and other group activities.


Personal Text Messages

When was the last time you were in a meeting, were people were receiving and sending messages to their colleagues? Some will be asking their people to send them bits of information about the presentation they are viewing. Others will be suggesting that their employees need to look into some detail.  Others will be setting up their social calendars for the evening or the weekend.

Hard to tell if it is work related or personal but at least they did not need to step out of the room to take a call even if they did miss a point or too in the presentation or discussion. Text messaging is great for business people attending conferences as well. If you are in a large area, reception or listening to a speaker, it is easy to stay in touch with the job at home or hook up with a colleague for drinks at the bar later. But can you really pay full attention to what is going on in the meeting when you are sending and receiving text messages? We do not think so and it can be very frustrating for presenters who are giving a presentation when someone is sitting there sending or receiving text messages.

Text Message Effectiveness

Some companies claim that 95% of text messages sent are in fact read, while 26% of those people who saw a message actually responded to the message at least once. This is a very high rate and why businesses like to use text messaging. Confirming that orders are ready, voice mails left and much more are several of the ways that text messaging services are used for business. Even calendar updates when someone commits to come to a meeting you have invited them too.

There are so many uses of text messaging that you pretty much cannot do without this service. Carriers offer the service  now to their customers as bundles that are part of larger packages of services. Bundles of 100 incoming and outgoing messages are typical. There are also unlimited plans which can be purchased if you really plan to send or receive a lot of text messages.


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