Text messaging services for business has come a long way. This is older technology. But now businesses use this technology to advertise their business products and services. They use it to invite customers to openings and special store events. Also they provide text messaging to their employees to communicate with each other.
With all of the methods that are available for communicating with each other, this one is probably the simplest and easiest to use. While being less intruding at the same time during meetings and other group activities.
Personal Text Messages
When was the last time you were in a meeting, were people were receiving and sending messages to their colleagues? Some will be asking their people to send them bits of information about the presentation they are viewing. Others will be suggesting that their employees need to look into some detail. Others will be setting up their social calendars for the evening or the weekend.
Hard to tell if it is work related or personal but at least they did not need to step out of the room to take a call even if they did miss a point or too in the presentation or discussion. Text messaging is great for business people attending conferences as well. If you are in a large area, reception or listening to a speaker, it is easy to stay in touch with the job at home or hook up with a colleague for drinks at the bar later.
But can you really pay full attention to what is going on in the meeting when you are sending and receiving text messages? We do not think so and it can be very frustrating for presenters who are giving a presentation when someone is sitting there sending or receiving text messages.
Text Message Effectiveness
Some companies claim that 95% of text messages sent are in fact read, while 26% of those people who saw a message actually responded to the message at least once. This is a very high rate and why businesses like to use text messaging. Confirming that orders are ready, voice mails left and much more are several of the ways that text messaging services are used for business. Even calendar updates when someone commits to come to a meeting you have invited them too.
There are so many uses of text messaging that you pretty much cannot do without this service. Carriers offer the service now to their customers as bundles that are part of larger packages of services. Bundles of 100 incoming and outgoing messages are typical. There are also unlimited plans which can be purchased if you really plan to send or receive a lot of text messages.
For more information about text messaging, click here.
January 30th, 2013 on 10:33 pm
I hate text message advertising and wish it could be blocked by my carrier