Tag: Text Messaging Software

Text Messaging Marketing Software

Text Messaging Marketing SoftwareOne of the biggest obstacles for small businesses such as restaurants, clothing stores and small retail shops to using text messaging as a marketing tool is how to manage the thousands of phone numbers that they might want to advertise to. Let’s assume you have 5000 customers, with 1000 of them interested in a special dish that you are planning to run a special on.

You know this because they have signed up to your news letter and also indicated their preferences in terms of meals that they have enjoyed at your restaurant. You may even have their contact information such as mobile phone number and email. You also requested their approval when they gave the information to you to allow you to send notifications to them advertising specials that you run from time to time.

Save Time

You wish you had some sort of text messaging marketing software that would allow you to sort the phone numbers based on your own personal criteria and then blast a text message out to your customers advising them of your special dish. You have already conveyed your message by email newsletter, but experience has shown you that not everyone reads their emails, a large number end up in the junk file and not everyone wants these emails.

Text message marketing programs will accomplish this and more for restaurants and retails stores and many others. You just need the list, with mobile phone numbers and a list of preferences as expressed by the customer which you can sort and your ready to go.

Sort Phone Numbers

With the proper text messaging marketing software, you could sort the phone numbers you have, and send targeted messages out to these customers. With a text message to a clientele who are expecting a text message from time to time, there is a far greater chance of them reading the message than there would be from a simple blast to a list of mobile phones to customers who have no idea of why you are sending them a message.

By using software of this type to send text messages, you can save yourself time and also have a far better take up rate than with other sources of marketing to mobile phones. Text messaging marketing software can be an excellent effective tool that can make a huge difference in your bottom line when used properly. If you have not started collecting names, phone numbers and preferences, it is time you started. This database of information will be a key marketing tool for you to reach all of your customers and let them know that there are sales taking place at your retail store or have special meals at your restaurant. Data is the next big thing for all business owners and it is important to learn how to manage and use the data.


Bulk Text Messaging Software

Bulk Text Messaging SoftwareThere are various forms of bulk text messaging software available on the internet and in the general market place. This kind of software allows you to send out a text message to many cell phones and smart phones at the same time. Bulk text messaging software can be very useful to many customers who need to get an emergency message out to many people quickly or it can be for a company to pass along some great deals in their stores.

Once you have a list of phone numbers to utilize, this software can easily be utilized to send messages to all of these people. Potential customers of this functionality should be aware that some companies will reuse your phone numbers for other purposes and may even sell your list to someone else. If you are ok with this sort of behavior, they you are not looking at valid phone numbers as a valuable resource. Working telephone numbers that are capable of receiving a text message is worth a lot to many companies. If you are planning on using this type of software, ask if you can buy phone numbers. If you can, you can be pretty sure that yours will be sold at some point in time.

Text Messaging Software – Retail

Retail customers often ask their customers if it is ok to send text messages with sales information or to notify them of potential sales that are coming up. Assuming that these customers gave you their number in the first place only for you to send them information from time to time, their phone numbers should not be passed along without their permission. One company we know who has collected our cell phone number sends a text message once or twice a month advertising of sales. Any more than that would be bothersome and if their sales are that often, then you really should just visit the store every week to find out what sale is going on. Anyway the use bulk messaging software to record the phone numbers and to send messages to their customers with upcoming sales.

Customers should also consider free incoming text messaging as part of the service since many customers might respond by text messaging. You may also sign up for a monthly plan, while others may not need you to sign up for any plan at all. You may have a one time need to send text messages, or this may be a routine text message every week or only for emergencies. Either way always ensure that your ROI is sufficient to justify the expense.

Other packages allow you to manage everything including responses from your computer. This makes it much easier to administer your plans and your messages to your client base. While some people will also want to be able to manage their text messages from their smart phones. Both can be accomplished, however we urge everyone to check the details before signing up.

When a text message is sent via bulk text messaging software, it can go to thousands of people at the same time. When you push send it is gone, whether it is correct or not. There is no recovery available at all. Many customers will go through an elaborate approval process to ensure that every message that is sent meets the accuracy and quality standards that every one needs in text messaging that is being sent to your customers.


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