Text Message CampaignThe basics of setting a text message campaign is really quite simple. The difficult part is capturing all of the data you need to make the campaign successful. Anyone can send a lot of text messages to random numbers, but if you can target customers who have expressed some interest in your product or service, then your text message campaign will be much more successful and deliver the results you’re looking for. The first step is to decide who your target customers actually are, how you will collect their mobile numbers, what products or services they are interested in and how you will track results once you send out your messages to these customers. Can you confirm someone actually read the message? Can you confirm that they responded to your message and are you able to report on the success of the messaging campaign. These are tough questions to answer, but your management team is going to want to know the answers before they approve future expenditures in this area.

Text Message Campaign – Develop the Message

The second step is to develop the message that will appeal to the most customers while getting the message across to your target audience in a price effective manner. There are numerous companies on the Internet that will provide you with the software capability to send text messages to your customers.

Establishing goals and objectives helps to establish expectations for yourself as well as your management team and is the third step.  They drive budget, they drive staffing and they drive the overall cost of your text messaging campaign. You also compare results against these goals and objectives and explanations regarding any differences in results versus goals and objectives. This is something that your management team will be very interested in reviewing.

Text Message Campaign – Customer List

A customer list that is finalized and developed hopefully from interested customers is probably the best use of your money. This is the fourth and a really critical step in determining your success.

Handling the response is the last step in the process. While this is the kind of problem you want to have, there is no use having a great marketing campaign unless you have the company infrastructure to handle the demand and deal with customers. Keep them happy with a great product and great service and they will keep coming back. Failing to meet their expectations will drive customers away and give you a black eye with respect to customer service and recurring business. This is the time when your business can become profitable and can drive further campaigns that lead to further success.

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