Text Message CampaignsOur last post discussed managing expectations, setting goals and objectives when you run a text message campaign. The important thing here is to set expectations and be able to measure them to enable your team to know if they are being successful or not. Most good text messaging companies will ask you to focus on this aspect. If their customers are successful, then they consider their products and services successful as well. In fact before you even call a company to discuss Text Message Campaigns, you may want to discuss with your team the objectives and goals of the campaign so that you can maximize your time and discussion results with the company that you interview to run your text message campaign.

Operators and customers also need to measure results since this is the only way you can really know if your program is successful or not. You may measure sales, queries, responses and overall customer contacts.  Depending on your business, you may measure an entire different set of key results. The most important thing is to figure this out ahead of time, make sure that the items you want to measure can be measured and check with the customer to make sure the they are satisfied with these measurements.

Also you will want to know what the value is that will indicate success of the text message campaign. this is critical for both the supplier of Text Message Campaigns as well as the company that you are working for. Both parties need to show success!

Tracking Text Message Campaigns

If it cannot be tracked automatically, then you need to find another method to track results. Senior management ultimately want to know the impact on the bottom line i.e. profit and revenue! If you cannot show how this text message campaign is contributing to the bottom line, then your program is in trouble.

Tracking codes are normally used to track customer queries and response rate, however this is only a small part of the results you are really looking for. If you are getting a large response rate, but not converting to sales, then your in bound team may need to be tweaked to increase conversions. Focus on results and fixing problems as needed to ensure that the investment you are making in text message campaigns are a success.

Accounting for  Text Message Campaigns

Accounting can prepare reports to demonstrate the success or failure of the plan. Report results and keep management informed regarding progress, especially the impact on the bottom line. If you are the project manager for the Text Message Campaigns, always review these reports daily. Prepare summary reports for senior management to demonstrate the success or in some cases the lack of success for your Text Message Campaigns.

For more about text messaging and how to use it, click here.

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